Brown-Forman talks “ongoing”, Pernod Ricard says
TL;DR Pernod Ricard confirms ongoing merger talks with Brown-Forman. A deal would combine major whiskey brands but requires family approval and likely forced asset sales by regulators.
Whisky Bulletin
Japan whisky and sake exports hit ¥95 billion in 2026
TL;DR Japan's whisky and sake exports hit ¥95 billion in 2026, a 289% decade increase. Whisky leads growth, driven by premium demand in the US,
Sullivans Cove: Australian whisky could be as big as wine
TL;DR Sullivans Cove says Australian single malt whisky has potential to rival Australian wine globally. Growth in Tasmania and premiumisation are key. Success requires a unified export
Whisky Cask vs Gold Investment: Comparing Tangible Assets in 2026
The yellow metal you’ve always trusted as a hedge might actually be the anchor holding back your portfolio’s potential. While gold remains a staple,….
What Makes Tamdhu’s 21-Year-Old Special?
Tamdhu Launches Its First 21-Year-Old Scotch When a distillery reaches a new age milestone, it sends ripples through the whisky world, and Ian Macleod’s Tamdhu has done just that….
What Makes Berry Bros. & Rudd’s Odyssey Unique?
Berry Bros. & Rudd Odyssey 2025: Crafted in Cask Scotch Collection A New Chapter in Scotch Whisky Berry Bros. & Rudd, the UK’s oldest wine and spirits merchant, has unveiled….
Are NFL Whiskies & Rums Worth Collecting?
NFL Spirits Partnerships: Whiskies and Rums for Fans With football season kicking off, spirits brands are tapping into NFL fandom with creative partnerships, from commemorative bottles to stadium-ready cocktails. These….