Scotch whisky news, analysis and trade intelligence.
TL;DR The article humorously categorizes Scotch drinker archetypes (e.g., Age Purist, Islay Zealot) to show these identities are serious market segments. Understanding them influences whisky marketing,
TL;DR Glen Scotia is launching a dedicated two-day whisky festival at its Campbeltown distillery. The event offers intimate access, cask samples, and distillery exclusives, strengthening brand identity
TL;DR Yellowstone Bourbon has donated over $1 million to national parks conservation. This milestone highlights the brand's successful cause-driven strategy in the competitive bourbon market,
TL;DR Wenzel Distillery releases Batch 2 of its Sherry Barrel Finished Bourbon, a limited run of 679 bottles. It incorporates liquid from the award-winning first batch, creating
TL;DR Diageo has formalized its Rare Series framework, directing its rarest Scotch whisky releases through a private client network instead of open-market allocation. This prioritizes wealthy collectors
TL;DR UK alcohol duty revenue fell by £94m, with spirits suffering the sharpest decline. The Scotch whisky industry argues high duty rates suppress the market, reducing government
TL;DR Yellowstone Bourbon renewed its annual partnership and donated $25,000 to the National Parks Conservation Association. This strategic move connects the brand's heritage to