Legacy Bourbon Brand is FOR SALE, $1b Price Tag
TL;DR Kirin Holdings is reportedly exploring a sale of the Four Roses Bourbon brand for over $1 billion. The deal would test high-end bourbon valuations amid a
5 Things You Need To Know About Eagle Rare’s Newest (And Oldest) Bourbon
TL;DR Buffalo Trace released its oldest Eagle Rare bourbon ever, selling it exclusively through a Bonhams auction. This move aims to capture secondary market value and reposition
Brown-Forman talks “ongoing”, Pernod Ricard says
TL;DR Pernod Ricard confirms ongoing merger talks with Brown-Forman. A deal would combine major whiskey brands but requires family approval and likely forced asset sales by regulators.
Japan whisky and sake exports hit ¥95 billion in 2025
TL;DR Japan's whisky and sake exports hit ¥95 billion in 2025, a 289% decade increase. Whisky leads growth, driven by premium demand in the US,
Sullivans Cove: Australian whisky could be as big as wine
TL;DR Sullivans Cove says Australian single malt whisky has potential to rival Australian wine globally. Growth in Tasmania and premiumisation are key. Success requires a unified export
Managing a Diverse Cask Portfolio: The Connoisseur’s Guide to Liquid Wealth
Is your collection of liquid gold truly resilient, or is it merely a high-stakes gamble on a single region? You already know that rare Scotch is more…
How to Bottle Your Own Whisky Cask: A Guide to Building Your Liquid Legacy
What if the most profound expression of your success wasn’t a digital balance, but a physical legacy maturing in a seasoned oak barrel? You’ve…