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Thursday, 9 July 2026 Scotch Whisky News & Trade Intelligence

Scotch whisky news, analysis and trade intelligence.

Behind the celebrity spirits: people, stories & strategy
Releases & Reviews

Behind the celebrity spirits: people, stories & strategy

TL;DR Trade buyers are demanding more credibility from celebrity spirits brands. They now require proof of genuine production partnerships, transparency, and long-term commitment, forcing ventures to invest

Pursuit Spirits Rye Chosen for 2026 Whiskey Row Series
Bourbon & American

Pursuit Spirits Rye Chosen for 2026 Whiskey Row Series

TL;DR Pursuit Spirits' rye whiskey, featuring a never-before-released stave profile, is selected for the 2026 Whiskey Row Series. This breaks the series' recent bourbon trend,

Brown-Forman mum on ‘favouring Pernod bid’
Spirits Business

Brown-Forman mum on ‘favouring Pernod bid’

TL;DR Brown-Forman remains silent on trade reports it favours a potential Pernod Ricard acquisition over Sazerac. The Brown family's voting control is key. A deal

Whiskey Del Bac Normandie Review
Releases & Reviews

Whiskey Del Bac Normandie Review

TL;DR Whiskey Del Bac Normandie is a limited American single malt finished in ex-Calvados casks. It combines the distillery's signature mesquite smoke with apple brandy

Glengoyne creates Signature whisky for supermarkets
Scotch

Glengoyne creates Signature whisky for supermarkets

TL;DR Ian Macleod Distillers launched Glengoyne Signature, a grocery-exclusive single malt. This accessible whisky targets supermarket shoppers, boosting mainstream retail presence while protecting the brand's