Scotch whisky news, analysis and trade intelligence.
TL;DR American whiskey volumes fell 3.2% in 2024, driven by oversupply, tariffs, and consumer trading-down. History — particularly the 1976 bourbon bust — shows the category recovers. Cask
TL;DR Christie's is auctioning a 50-year Silicon Valley cellar. The provenance-driven premium it commands mirrors whisky auction dynamics exactly — five structural lessons apply directly to
TL;DR Four Walls Whiskey, co-founded by It's Always Sunny in Philadelphia actors, has secured investment from Jesse Bongiovi and a brand incubation deal with Lily
TL;DR American whiskey volumes fell 2.2% in 2024, echoing the 1970s post-bicentennial slump. History, M&A signals, and structural category strength suggest a cyclical correction
TL;DR Christie's is auctioning a 50-year Silicon Valley cellar, offering the rare whisky auction market a live case study in how single-owner provenance, documentation discipline,
TL;DR New research auditing 400+ UK venues finds non-alcoholic spirits are widely stocked but poorly displayed. Fewer than one in three venues give them meaningful back-bar prominence.
TL;DR Kilchoman's 2026 Maury Cask Matured is a full-term Roussillon wine cask expression at 46% ABV. The oxidative wood complements rather than overwhelms 50 ppm