Sunday, 17 May 2026 Asia-Pacific edition

Whisky Bulletin

Trade intelligence for the Scotch whisky and cask market.

Brown-Forman spurns Sazerac’s $15bn takeover bid
Analysis

Brown-Forman spurns Sazerac’s $15bn takeover bid

TL;DR Brown-Forman rejected a $15 billion takeover offer from Sazerac, owner of Buffalo Trace. The bid was deemed undervalued. This follows collapsed talks with Pernod Ricard, raising

Ian Somerhalder chats American whiskey trends
Report

Ian Somerhalder chats American whiskey trends

TL;DR Ian Somerhalder identifies key 2026 American whiskey trends: premiumization, cask finishing, and demand for transparent, founder-led brands. His

14 May · 9 min read