Scotch whisky news, analysis and trade intelligence.
TL;DR Spirits brands have shifted from aspirational content to participatory engagement on social media in 2026. Whisky distilleries now compete on community authenticity, with direct implications for
TL;DR English Heritage gins are driving premiumisation across the spirits sector. New releases signal distillery confidence, cask demand, and portfolio diversification beyond traditional whisky markets. English Heritage
TL;DR Garrison Brothers, Texas's first legal whiskey distillery, reveals the partnership and distribution strategy fueling double-digit nationwide bourbon growth. Strategic market expansion signals broader American
TL;DR Scotch Whisky divides into six regulatory categories: Single Malt, Single Grain, Blended Malt, Blended Grain, Blended Scotch, and Scotch Whisky. Each enforces distinct production rules, cask
TL;DR India's Competition Commission has ordered a formal investigation into Pernod Ricard over alleged retailer collusion. The probe threatens the group's distribution grip
TL;DR Dunnet Bay Distillers has commenced production at its £5 million Stannergill Distillery in Caithness, Scotland. The facility marks a significant move into aged whisky from a
TL;DR Pernod Ricard is investing in distillery tourism, gastronomy partnerships, and new expressions to push The Chuan beyond China's domestic market. The strategy is structured