Four Walls Whiskey Lands Celebrity Backing and Lily Pond Brand Deal
TL;DR Four Walls Whiskey, co-founded by It's Always Sunny in Philadelphia actors, has secured investment from Jesse Bongiovi and a brand incubation deal with Lily
American Whiskey Downturn: 5 Reasons History Says It Will Recover
TL;DR American whiskey volumes fell 2.2% in 2024, echoing the 1970s post-bicentennial slump. History, M&A signals, and structural category strength suggest a cyclical correction
Rare Whisky Auction Lessons From Christie's 50-Year California Cellar Sale
TL;DR Christie's is auctioning a 50-year Silicon Valley cellar, offering the rare whisky auction market a live case study in how single-owner provenance, documentation discipline,
Non-Alcoholic Spirits Visibility Gap: 5 Key Trade Findings Venues Must Act On
TL;DR New research auditing 400+ UK venues finds non-alcoholic spirits are widely stocked but poorly displayed. Fewer than one in three venues give them meaningful back-bar prominence.
Kilchoman Maury Cask Matured: How a French Wine Cask Handles Islay Peat
TL;DR Kilchoman's 2026 Maury Cask Matured is a full-term Roussillon wine cask expression at 46% ABV. The oxidative wood complements rather than overwhelms 50 ppm
2,300-Year-Old Chinese Beer Found Near Great Wall Rewrites Ancient Brewing History
TL;DR A 2,300-year-old beer from a Zhou dynasty tomb near the Great Wall validates aged spirit preservation science and hands Chinese whisky producers a cultural narrative
Old Pulteney 200th Anniversary: 10-Year Single Malt Marks Two Centuries
TL;DR Old Pulteney has released a 10-year-old single malt to mark its 200th anniversary in 2026. Owned by Inver House Distillers under ThaiBev, the Highland distillery was