The Macallan Targets Gen Z With James Marsden Social Media Campaign
TL;DR The Macallan has launched a social media campaign featuring Emmy-nominated actor James Marsden and his son Jack to target Gen Z consumers. The move reflects growing
Indian Whisky Brand Champions: 10 Biggest-Selling Labels in 2026
TL;DR Indian whisky expanded by five million cases in 2026, with at least one brand recording triple-digit growth. The Brand Champions ranking highlights the ten highest-volume labels
Svedka Vodka Water RTDs Launch in Fully Transparent Cans from Sazerac
TL;DR Sazerac has launched Svedka Vodka Water, a new ready-to-drink range packaged in fully transparent cans designed to signal clean-label credentials. The move reflects continued strategic investment
English Heritage Gin Renaissance: 6 Market Trends Reshaping Spirits Trade in 2026
TL;DR At least six English Heritage gin expressions have entered the premium on-trade in 2026, commanding £40, £75 retail prices and competing directly with NAS single malts
Shortbarrel Afterswarm Rye Finished in Honey Casks: Full Review 2026
TL;DR Shortbarrel's Afterswarm rye is finished in honey-seasoned casks, producing beeswax, toasted oak, and peppery rye notes that suggest genuine cask integration rather than cosmetic
Heart Cut #23 Boann Distillery: Moscatel Cask Strength Irish Pot Still
TL;DR Boann Distillery's Heart Cut #23 is a cask-strength pot still expression matured in Moscatel wood, delivering custard and honeycomb intensity. The release signals how
Brown-Forman Warns Flat Year Ahead Despite Strong Q4 Sales Beat
Brown-Forman's Q4 beat came with flat FY2026 guidance, pointing to weaker spirits demand, tariff pressure and tighter distributor inventories.