News
Duo busted smuggling 888 booze bottles into Malaysia
TL;DR Malaysian customs arrested two men smuggling 888 bottles of liquor, mainly whisky and brandy. The bust highlights the persistent black market driven
News
Pernod Ricard expects full-year sales to decline amid Middle East turmoil
TL;DR Pernod Ricard cuts full-year sales guidance, forecasting a 3-4% organic decline due to Middle East conflict disrupting key travel retail and hospitality markets. This pressures premium
News
Middle East weighs on Pernod FY forecast
TL;DR Pernod Ricard warns full-year revenue will be lower. Conflict in the Middle East has weakened crucial travel retail sales in the Gulf.
bourbon
Legacy Bourbon Brand is FOR SALE, $1b Price Tag
TL;DR Kirin Holdings is reportedly exploring a sale of the Four Roses Bourbon brand for over $1 billion. The deal would test high-end
bourbon
5 Things You Need To Know About Eagle Rare’s Newest (And Oldest) Bourbon
TL;DR Buffalo Trace released its oldest Eagle Rare bourbon ever, selling it exclusively through a Bonhams auction. This move aims to capture secondary
News
Brown-Forman talks “ongoing”, Pernod Ricard says
TL;DR Pernod Ricard confirms ongoing merger talks with Brown-Forman. A deal would combine major whiskey brands but requires family approval and likely forced
Japanese Whisky
Japan whisky and sake exports hit ¥95 billion in 2025
TL;DR Japan's whisky and sake exports hit ¥95 billion in 2025, a 289% decade increase. Whisky leads growth, driven by premium