Monday, 18 May 2026 Asia-Pacific edition

Whisky Bulletin

Trade intelligence for the Scotch whisky and cask market.

Sazerac backs Kendall Jenner’s 818 Tequila
Analysis

Sazerac backs Kendall Jenner’s 818 Tequila

TL;DR Sazerac, the Buffalo Trace parent company, has taken an equity stake in Kendall Jenner's 818 Tequila. The deal signals a strategic push into agave

5 Whisky Myths That Need to Be Retired
Report

5 Whisky Myths That Need to Be Retired

TL;DR Five persistent whisky myths — that older is better, single malt beats blends, dark means quality, only Scotch matters,

4 May · 5 min read