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Thursday, 2 July 2026 Scotch Whisky News & Trade Intelligence

Scotch whisky news, analysis and trade intelligence.

Brown-Forman talks “ongoing”, Pernod Ricard says
Industry & Markets

Brown-Forman talks “ongoing”, Pernod Ricard says

TL;DR Pernod Ricard confirms ongoing merger talks with Brown-Forman. A deal would combine major whiskey brands but requires family approval and likely forced asset sales by regulators.