Monday, 18 May 2026 Asia-Pacific edition

Whisky Bulletin

Trade intelligence for the Scotch whisky and cask market.

Pernod Ricard gains family backing in Brown-Forman pursuit
News

Pernod Ricard gains family backing in Brown-Forman pursuit

TL;DR Pernod Ricard gains a decisive advantage in pursuing Brown-Forman by securing the backing of the controlling Brown family. This support is critical, sidelining a rival bid