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Sunday, 28 June 2026 Scotch Whisky News & Trade Intelligence

Scotch whisky news, analysis and trade intelligence.

What next now Brown-Forman/Pernod deal talks are off the table?
Industry & Markets

What next now Brown-Forman/Pernod deal talks are off the table?

TL;DR Merger talks between Brown-Forman and Pernod Ricard have ended without a deal. Both companies now face strategic decisions independently, with Pernod under activist pressure and Brown-Forman

Michter’s US*1 Sour Mash Whiskey Review
Bourbon & American

Michter’s US*1 Sour Mash Whiskey Review

TL;DR Michter's US*1 Sour Mash Whiskey is a commercially durable, accessible premium expression that anchors the brand's volume while limited releases drive

Brown-Forman makes more changes to US distribution
Industry & Markets

Brown-Forman makes more changes to US distribution

TL;DR Brown-Forman has appointed four new distribution partners across 11 US control states, reshaping how Jack Daniel's, Woodford Reserve, and Old Forester reach market in

Sazerac backs Kendall Jenner’s 818 Tequila
Spirits Business

Sazerac backs Kendall Jenner’s 818 Tequila

TL;DR Sazerac, the Buffalo Trace parent company, has taken an equity stake in Kendall Jenner's 818 Tequila. The deal signals a strategic push into agave

Canadian distillers fight for spirits tax cut
Spirits Business

Canadian distillers fight for spirits tax cut

TL;DR The Canadian Craft Distillers Alliance is lobbying Ottawa for a spirits excise tax cut, arguing automatic duty escalation and high base rates are strangling craft producers