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Friday, 28 August 2026 Scotch Whisky News & Trade Intelligence

Scotch whisky news, analysis and trade intelligence.

Whisky Bulletin

Brown-Forman spurns Sazerac’s $15bn takeover bid
Industry & Markets

Brown-Forman spurns Sazerac’s $15bn takeover bid

TL;DR Brown-Forman rejected a $15 billion takeover offer from Sazerac, owner of Buffalo Trace. The bid was deemed undervalued. This follows collapsed talks with Pernod Ricard, raising

One Eyed Spirits upgrades Charter Brands partnership
Spirits Business

One Eyed Spirits upgrades Charter Brands partnership

TL;DR Finland-based One Eyed Spirits has formalised a full portfolio partnership with UK distributor Charter Brands, with Come Hell or High Water Rum also joining the stable.

Ian Somerhalder chats American whiskey trends
Scotch

Ian Somerhalder chats American whiskey trends

TL;DR Ian Somerhalder identifies key 2026 American whiskey trends: premiumization, cask finishing, and demand for transparent, founder-led brands. His brand, Brother's Bond Bourbon, competes in