Monday, 18 May 2026 Asia-Pacific edition

Whisky Bulletin

Trade intelligence for the Scotch whisky and cask market.

Rare Series: Diageo Turns Rare Whisky Into a Private Client Power Play
News

Rare Series: Diageo Turns Rare Whisky Into a Private Client Power Play

TL;DR Diageo has formalized its Rare Series framework, directing its rarest Scotch whisky releases through a private client network instead of open-market allocation. This prioritizes wealthy collectors