TL;DR

Suntory Global Spirits launches two Bowmore collections in autumn 2024: Appellations (travel retail exclusive with wine cask finishes) and Sherry Oak (domestic market). New bottle design arrives in 2025.

Bowmore, one of the most iconic names in single malt whisky, is entering a new chapter this autumn. Suntory Global Spirits is set to release two distinct Bowmore collections, highlighting the brand’s premiumization and expanding its appeal among whisky connoisseurs. With exclusive offerings in both travel retail and domestic markets, Bowmore continues to elevate its status as a collectible and desirable single malt.

The two collections—Bowmore Appellations and Bowmore Sherry Oak—promise to capture the full spectrum of Bowmore’s distinctive flavors while offering more variety for both existing enthusiasts and newcomers. This move aligns with the brand’s commitment to enhancing its global portfolio.

Bowmore Appellations: A Travel Retail Exclusive

Bowmore Appellations, a travel retail-exclusive collection, is a collaboration with some of the world’s finest wine-producing regions. Each whisky in this collection has been crafted with a unique influence from prestigious vineyards and wineries. From Burgundy and Bordeaux to the Douro Valley, these expressions combine the robust characteristics of Bowmore’s Islay heritage with the elegance of renowned European terroirs.

  • Bowmore 14-Year Old: Aged in American Oak ex-Bourbon casks and finished in Bordeaux barriques.
  • Bowmore 16-Year Old: Aged in American Oak ex-Bourbon and European Oak Sherry casks, finished in Ruby Port casks.
  • Bowmore 19-Year Old: Aged in American Oak ex-Bourbon casks, finished in Pinot Noir casks from Burgundy.
  • Bowmore 22-Year Old: Aged in American Oak ex-Bourbon casks, finished in Sauternes casks.

This collection will be launched in key global travel retail hubs, starting at London Heathrow and Singapore Changi in October 2024.

Bowmore Sherry Oak: A Domestic Market Exclusive

For those not traveling, Bowmore’s Sherry Oak Collection offers an alternative, available through domestic whisky specialists and luxury retailers. This range showcases the impact of European oak Sherry casks on Bowmore’s layered flavor profile. Each whisky in this collection reflects a different dimension of Bowmore’s signature style:

  • 12-Year Old
  • 15-Year Old
  • 18-Year Old
  • 21-Year Old

This collection will begin rolling out in major cities such as London, Paris, Toronto, and Munich from September 2024.

A New Look for Bowmore

Bowmore’s portfolio is also receiving a design overhaul. Starting in early 2025, the bottles will feature a new livery inspired by Bowmore’s expressive and layered character, with a strong nod to the legacy of Black Bowmore, one of the brand’s most iconic whiskies.

As Bowmore celebrates nearly 250 years of whisky-making excellence, these new collections are a testament to its ongoing evolution, honoring the past while looking boldly toward the future.

Discover more about whisky casks and promotions at whiskybulletin.com.

Frequently Asked QuestionsWhat are the new Bowmore collections being released?

Suntory is releasing two collections: the Bowmore Appellations (travel retail exclusive) and the Bowmore Sherry Oak (domestic market exclusive).When and where will the Bowmore Appellations collection be available?

The Appellations collection launches in October 2024 at key travel hubs like London Heathrow and Singapore Changi.What is different about the Bowmore Sherry Oak collection?

It is exclusively for domestic markets, focuses on European oak Sherry cask maturation, and will be available in cities like London and Paris from September 2024.Are Bowmore bottles getting a new design?

Yes, the entire Bowmore portfolio will feature a new livery inspired by Black Bowmore, starting in early 2025.

Frequently Asked QuestionsWhat are the new Bowmore collections being released?

Two collections: Bowmore Appellations (travel retail exclusive) and Bowmore Sherry Oak (domestic market exclusive).When will the Bowmore Appellations collection be available?

Launches October 2024 at key travel hubs like London Heathrow and Singapore Changi.What is the Bowmore Sherry Oak collection?

A domestic market exclusive range focusing on European oak Sherry cask maturation, available from September 2024.Are Bowmore bottles getting a new design?

Yes, the entire portfolio gets new livery inspired by Black Bowmore starting early 2025.