Bowmore, one of the most iconic names in single malt whisky, is entering a new chapter this autumn. Suntory Global Spirits is set to release two distinct Bowmore collections, highlighting the brand’s premiumization and expanding its appeal among whisky connoisseurs. With exclusive offerings in both travel retail and domestic markets, Bowmore continues to elevate its status as a collectible and desirable single malt.
The two collections—Bowmore Appellations and Bowmore Sherry Oak—promise to capture the full spectrum of Bowmore’s distinctive flavors while offering more variety for both existing enthusiasts and newcomers. This move aligns with the brand’s commitment to enhancing its global portfolio.
Bowmore Appellations: A Travel Retail Exclusive
Bowmore Appellations, a travel retail-exclusive collection, is a collaboration with some of the world’s finest wine-producing regions. Each whisky in this collection has been crafted with a unique influence from prestigious vineyards and wineries. From Burgundy and Bordeaux to the Douro Valley, these expressions combine the robust characteristics of Bowmore’s Islay heritage with the elegance of renowned European terroirs.
- Bowmore 14-Year Old: Aged in American Oak ex-Bourbon casks and finished in Bordeaux barriques.
- Bowmore 16-Year Old: Aged in American Oak ex-Bourbon and European Oak Sherry casks, finished in Ruby Port casks.
- Bowmore 19-Year Old: Aged in American Oak ex-Bourbon casks, finished in Pinot Noir casks from Burgundy.
- Bowmore 22-Year Old: Aged in American Oak ex-Bourbon casks, finished in Sauternes casks.
This collection will be launched in key global travel retail hubs, starting at London Heathrow and Singapore Changi in October 2024.
Bowmore Sherry Oak: A Domestic Market Exclusive
For those not traveling, Bowmore’s Sherry Oak Collection offers an alternative, available through domestic whisky specialists and luxury retailers. This range showcases the impact of European oak Sherry casks on Bowmore’s layered flavor profile. Each whisky in this collection reflects a different dimension of Bowmore’s signature style:
- 12-Year Old
- 15-Year Old
- 18-Year Old
- 21-Year Old
This collection will begin rolling out in major cities such as London, Paris, Toronto, and Munich from September 2024.
A New Look for Bowmore
Bowmore’s portfolio is also receiving a design overhaul. Starting in early 2025, the bottles will feature a new livery inspired by Bowmore’s expressive and layered character, with a strong nod to the legacy of Black Bowmore, one of the brand’s most iconic whiskies.
As Bowmore celebrates nearly 250 years of whisky-making excellence, these new collections are a testament to its ongoing evolution, honoring the past while looking boldly toward the future.
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