As International Women’s Day and Women’s History Month approach, there’s no better time to spotlight a pioneering mother-daughter duo reshaping Kentucky’s whiskey scene. Jeptha Creed Distillery, led by Joyce and Autumn Nethery, is defying industry trends by expanding its reach and strengthening its brand amid a broader slowdown in spirits sales.
Navigating a Challenging Market
Since the pandemic, overall spirits sales have softened, forcing many distilleries to rethink their strategies. However, Jeptha Creed has not only maintained momentum but also seen impressive growth. In the fourth quarter of 2024, the Shelbyville-based distillery expanded distribution into multiple new states, increased sales, and attracted more visitors to its destination distillery.
So, what’s their secret?
A Family Legacy Rooted in Heirloom Grains
Established in 2016, Jeptha Creed Distillery is built on a “ground-to-glass” philosophy, setting it apart from the competition. The Nethery family grows its own heirloom grains across 2,000 acres in Shelby County, KY, ensuring complete control over quality and sustainability. Unlike conventional grains, heirloom varieties remain untouched by genetic modification, offering a richer, more authentic flavor profile that resonates with whiskey connoisseurs.
While many distilleries source grains from local farms, few cultivate their own—especially heirloom varieties. This unique approach allows Jeptha Creed to craft spirits with exceptional depth and character, appealing to a market that increasingly values authenticity and craftsmanship.
Sustainability and Innovation at the Core
Beyond their dedication to heritage grains, Jeptha Creed prioritizes sustainability in every aspect of production. By maintaining a closed-loop system and growing their own raw materials, they reduce their environmental footprint while enhancing product integrity. This commitment to quality and responsibility has helped the brand carve out a niche in a competitive landscape.
The Future of Jeptha Creed
As the spirits industry navigates shifting consumer preferences, Jeptha Creed’s strategic expansion, commitment to sustainability, and focus on authenticity position it for long-term success. With Joyce and Autumn Nethery at the helm, this mother-daughter team continues to inspire innovation while preserving tradition—proving that even in a challenging market, passion and purpose can lead to growth.
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