Trade intelligence for the Scotch whisky and cask market.
Diageo, the multinational beverages company and owner of Johnnie Walker, is partnering with scientists from Heriot-Watt University in Scotland to demystify the intricate process of whisky cask maturation. The three-year…
Whisky has had a profound impact on popular culture and media for decades. From Hollywood films to classic literature, whisky has been a staple in many forms of entertainment. In…
Whisky is a drink that has been enjoyed for centuries and a good reason. It’s complex, rich, and has a unique flavor unlike any other. But did you know that…
The brewery has successfully reintroduced the Sixteen. Whiskies that have matured for three or four decades can cost hundreds of dollars, while others that have only been stored in a…
To go from an unknown term to a mainstream sensation takes less than a year. What began as creative artwork and profile photos has evolved into something much more significant;…
Welcome to the world of Scotch whisky, where tradition meets innovation and the art of whisky-making is taken to new heights. Whether you’re a seasoned whisky enthusiast or just starting,…
Whisky can vary in price from a few hundred dollars for a bottle of The Macallan to more than a five-room apartment for a bottle of Yamazaki. Instead of flushing…
While whisky casks remain a popular long-term business choice, you’ll want to make sure you’re aware of the latest opportunities and threats in the industry. Get a delivery order. If…
In a nutshell, no. Some would have us use peat. After all, it is a sustainable energy source because it is made from organic material, but not at all the…
We all know and adore peated whisky, but is the character of whisky about to alter permanently in the face of rising worries about the viability of peat due to…
With your newfound knowledge of the market and its current values, you can move forwards with making choices regarding your venture. It would be best to decide on a spending…
Does the restricted availability of Pappy Van Winkle add to its allure because of its heritage, flavor, or rarity? It has elements of all three types. A bottle of Pappy…
The World Whiskies Awards stand as a pinnacle in the realm of spirits, esteemed for their discerning recognition of the finest distilleries and their exceptional offerings, drawing participation and attention…