NFL Spirits Partnerships: Whiskies and Rums for Fans
With football season kicking off, spirits brands are tapping into NFL fandom with creative partnerships, from commemorative bottles to stadium-ready cocktails. These collaborations not only fuel gameday rituals but also create collectible releases for fans and spirits enthusiasts alike.
Sagamore Spirit x Baltimore Ravens
Sagamore Spirit has released its third Limited Edition Baltimore Ravens Festivus Maximus Small Batch Rye Whiskey, honoring the Ravens’ first World Championship 25 years ago.
- ABV: 46.5%
- Tasting Notes: golden delicious apple, caramel, honey, and baking spice
- Price: $39.99 SRP, available at the Sagamore Spirit distillery and select Maryland retailers
Each bottle features a unique design celebrating the Ravens’ legacy, continuing a partnership that began in 2023. For Ravens fans, this rye whiskey is more than a drink — it’s a piece of team history.
Kōloa Rum x Las Vegas Raiders
Hawaii’s award-winning Kōloa Rum has been the Official Ultra Premium Rum of the Las Vegas Raiders since 2021, a partnership that bridges Raider Nation and the Hawaiian community in Las Vegas.
In 2024, Kōloa expanded the collaboration with two standout releases:
- Raiders 65th Anniversary Limited Edition Kōloa Spice Rum (44% ABV): A collector’s item celebrating Raider Nation with “The Spirit of Aloha.”
- Rum Rusher Hawaiian Rum Cocktail: A canned cocktail created with mixologist Tony Abou-Ganim, available in four-packs across Nevada and Utah and served inside Allegiant Stadium.
More Than a Sponsorship
These collaborations show how spirits brands are moving beyond logos and ads. By creating limited-edition bottles, gameday cocktails, and legacy-inspired releases, they’re deepening connections with fans while reaching new markets.
Whether it’s Sagamore Spirit’s collectible rye or Kōloa Rum’s Raider-inspired lineup, NFL partnerships are proving that spirits can be just as much a part of football culture as tailgates and touchdowns.
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